Hitwise Conversions
About
Hitwise Conversions are customized reports which provide detailed insight on how customers interact with specific sections on competitive websites, and which customer acquisition tactics have proven to be most successful.
Benefits
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Unique insight into customer acquisition tactics – Find out which specific search terms, demographic profiles and referring ‘upstream’ websites are most likely to drive qualified customers to a competitor’s website.
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Gauge sales and popular promotions on competitive websites – Know which sections and products on a competitor’s website resonate with online customers.
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Flexible definitions of a conversion point – All Hitwise Conversion Reports can be customized based on which specific sections of a competitor’s website are most important to your business.
Key Features
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Conversion Types: Hitwise offers Conversion Reports on two types of ‘conversions’. The reports can detail the percentage of traffic to:
- Sections of a website, such as a promotional url, a sub-directory channel of a retailer or a specific product page.
- Actions taken on a website, such as booking a hotel on a travel agency website, downloading an application, completing the check out process or conducting a search within a website.
- Filters: For each conversion point you nominate, search term, clickstream and demographic ‘filters’ can be applied, which reveal the rate at which keywords, upstream websites and demographic profiles have ‘converted’ on a specified conversion point. This data is reported as the percentage of traffic that has converted on a specific conversion point, for each filter.
- Customizable Monthly Reports: Once the conversion points you wish to have analyzed are established, PDF reports will be delivered to you on a monthly basis, for the time period specified.
Upstream websites with converting traffic to a streaming video link.
Where does this website’s converting traffic come from? (Converting Traffic by State)
How old are this website’s converting users? (Converting Traffic By Age Group)
NOTE: Hitwise Conversions is only available with access to the Hitwise Competitive Intelligence service.
Learn More
To learn more about Hitwise ConversionReports, please contact your Account Manager or Hitwise Customer Support at support.uk@hitwise.com or 0207 378 3600.
