Hitwise Publishes Search Term Data Feed on SEMPO.org

NEW YORK, June 15, 2006 - Hitwise, the world's leading online competitive intelligence service, is publishing a feed of Search term data on the Search Engine Marketing Professional Organization (SEMPO) website. Featured on SEMPO.org are the top-10, US search terms of 20 online industries rotating on a weekly basis, such as Shopping - Apparel & Accessories, Entertainment - Television, and Travel - Destinations & Accommodations.

Hitwise Search Intelligence data illustrates the search behavior of 10 Million US Internet users across the top search engines, including Google, Yahoo! Search, MSN Search, Ask and more than 160 industries. Hitwise is in the unique position to provide a comprehensive analysis of both search engines and search term trends, as a result of the company's unique methodology and strength of sample.

"The SEMPO site is the first place many marketers look to find out more about the search marketing industry. Our Learning Center and webinars are quite popular, as are the research archives," said Dana Todd, President, SEMPO. "Having a fresh feed of Hitwise data is a perfect complement to our resources, and we are confident our visitors will find it to be very valuable information."

"Hitwise's partnership with SEMPO further reinforces our strong commitment to providing the industry with unique insights on search behavior," said Tessa Court, Chief Marketing Officer, Hitwise. "Hitwise is excited to be working with SEMPO and we believe that sharing our data through such an accessible and important venue as their Web site will assist online marketers in their search marketing efforts."

Contact: Matt Tatham at (212) 380 2939 or matt.tatham@hitwise.com

About Hitwise:

Hitwise is the leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.

By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation.

Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.

More information about the Hitwise Competitive Intelligence service is available at www.hitwise.com. For up to date analysis on online trends, please visit the Hitwise Intelligence-Analyst blog at www.ilovedata.com.