Hitwise Singapore Holiday Shopping Tracker

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Hitwise Press Release

Hitwise Singapore Holiday Shopping Tracker

Singapore, 18^th December 2006, Hitwise the world’s leading online competitive intelligence service, is pleased to continue to provide a series of trends based on how Singapore Internet users are visiting Shopping related websites on the lead up to holiday season.

Top 20 local Shopping & Classifieds websites as visited by Singapore Internet users for the week ending 16/12/2006 ranked by visits.

Top 20 local and global Shopping & Classifieds websites as visited by Singapore Internet users for the week ending 16/12/2006 ranked by visits.

Percentage of traffic going to local Shopping & Classifieds websites as opposed to global sites.

Week ending 16/12/2006 Week ending 17/12/2005

Market share percentage of visits to the local Shopping & Classifieds websites on the lead-up to Christmas.

Shopping & Classifieds Spotlight on Toys & Hobbies

Top 10 Search terms driving traffic to Shopping & Classifieds – Toys & Hobbies websites over 24 weeks ending 18/12/2006.

Shopping & Classifieds sub category make-up

Singapore visits to Toys & Hobbies websites make up 4.50% of all visits to Shopping & Classifieds websites.

10.9% of traffic to ‘Shopping & Classifieds – Toys & Hobbies’ category was directed at local sites.

The average session duration for the ‘Shopping & Classifieds – Toys & Hobbies’ category during week ending 16/12/2006 was 12 minutes and 16 seconds which represents an increase of 49 second from the week before.

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Contact

For further information, or to request an interview, please contact:

James Borg on +61 3 8530 2420 james.borg@hitwise.com

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.